Street Board
Goal
To develop a brand network for a poster stand provider
Product
The poster stand is an outdoor advertising and information carrier
- Strategy
- Naming
- Design
- Communication
Market and trends
- The growth of the entertainment market in metropolise
- Improvement of the outdoor advertising efficiency
- Development of interactive technologies
Core target audience
- Producers, managers, event and concert planners
- Age of 35-45 years
- Punchy, calculating, focused on the result
- They can’t live without action
Target audience
- Employees of production centers and advertising agencies
- Age of 25-45 years
- They use proved methods and promotion channels
- They are supported by market experience
Brand essence
The territory of city
events coverage
Mission
To make the citizens’ life
rich and interesting
Values
- Scale
- Democratic character
- Unique character
- Efficiency
- Improvement
- Experience and specialty
Character and style
- Dynamic
- Uniting
- Modern
- Urban
Brand metaphor is city pulse
Naming
Street Board
Tag-line
Information pulse of the city
Communication
The work is created within the framework of the training practice at the Higher School of Branding
A modern convenient platform for prompt and wide coverage of current events on the streets of the city
Working on the concept
Designer
Pulsating points in the logo and on the background represent the metaphor.
Art director
The point in the O is smaller in size and the color is different.
The pattern is too small.
The pulsating points is a good idea, but the lines should be more delicate and one more circle should perhaps be added.
Working on the shape
Art director
Such a pattern is better, let’s make the colors brighter and more contrastive.
Designer
Got it.
Working on the colors
Art director
Let’s try to use a gradient in the logo. Let’s try to show the sunset. And we should use the colors close to the concept 2. Violet is closer to burgundy.
Designer
OK
Continuing our work on the colors
Art director
No! I’m still not sure about the pattern, it specifically shows only one city. We need something universal, with elements that look good both on the business card and on the billboard.
Searching for options
Designer
Something like this?
Art director
Pulsating points should be made in different sizes (3 sizes). The rest is good, let’s develop the style on some media and prepare a presentation for the client.
Preparing the presentation
Client
Interesting work. Can we try to remove the map?
Art director
You can remove it, but it ties everything well.
Amended option
Designer
Please look.
Client
Thank you. It’s better with the map.
As a result, we approve more succinct style
Work approved!
The work is created within the framework of the training practice at the Higher School of Branding