Description Process

Hipcup

Goal

To re-brand a coffee manufacturer, the US market

Market

Now, craft is in trend. The coffee market is growing and will continue to grow.

  • Design
  • Strategy
Target audience
  • A 25-35-year-old man
  • Bachelor, loner
  • Coffee lover
  • He welcomes the unusual and new
  • Hipster
Character
  • Colorful
  • Dynamic
  • Modern
Values
  • Quality
  • Freedom
  • Innovation
Positioning
  • Coffee as a way of self-expression
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In the packaging production, we use
craft paper
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